Our Compass 🧭

Tridents Unite began on what I thought was a whim. But looking back, I can clearly see how I had been guided to create something more than fan gear.

All my life I've been energized by innovative, regenerative business practices—businesses that stand for something beyond the bottom line. Even approaching this as a whim, I knew I wanted to build a strong foundation. I engineered our tridents to be like the "believe" signs from Ted Lasso: a simple object that carries a much bigger message.

As a coach myself, I've witnessed firsthand the impact positive encouragement has on people. It is why I deeply believe that sports are a pathway for growth and fulfillment. I am constantly inspired by those using sports to serve humanity. Jesse Cole and the Savannah Bananas are just one example. And when the Seattle Seahawks won Super Bowl LIX, coach Mike McDonald said it simply: "We believed in each other. We loved each other. And now we're world champions."

That's it. That's everything. It is about the entire shared experience—the joy, the grief, honoring our competitors, and all the people who make this possible.

My compass is always set to craft products and movements that inspire people through Unity, Balance, Gratitude, and Joy.

The game is bigger than the score.

Inflate your Experience. Elevate your Spirit. Unite with Purpose. 

Born in Seattle. Built for Everyone. #tridentsunite